Privacy Policy
This policy describes how Optarumbo collects, uses and protects personal data provided by users of this website, in accordance with Colombian Law 1581 of 2012 (Ley Estatutaria de Protección de Datos Personales) and Decree 1377 of 2013.
Last Updated: 6 April 2026
1. Data Controller
The data controller responsible for personal data collected through this website is Optarumbo, an educational consultancy operating in Colombia, with address at Albornoz, Km 4 Vía Mamonal, Cartagena de Indias, Colombia. Contact: info@optimarumboco.com / +57 317 432 9817.
Optarumbo is committed to processing personal data lawfully, fairly and transparently in accordance with the rights established under Colombian data protection legislation.
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2. Data We Collect
We collect personal data only when it is voluntarily provided by users through this website. The categories of data we may collect include:
- Identification data: full name
- Contact data: email address, telephone number
- Communication data: content of messages submitted through our contact form
- Technical data: IP address, browser type, pages visited, session duration (collected automatically through cookies where consent is given)
We do not collect sensitive personal data as defined under Article 6 of Law 1581 of 2012 (data relating to racial or ethnic origin, political opinions, religious beliefs, health, sexual life or biometric data).
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3. Legal Basis and Purpose of Processing
Personal data is processed on the following legal bases:
- Consent (Article 9, Law 1581/2012): When users submit the contact form and check the consent checkbox, they authorize the processing of their data for the purposes described in this policy.
- Legitimate interest: Processing technical data necessary for the secure and functional operation of the website.
The purposes for which we process personal data are:
- To respond to inquiries submitted through the contact form
- To arrange initial conversations about our educational programs
- To send information about our programs when explicitly requested
- To maintain records of communications for service quality purposes
- To analyze website usage in aggregate, anonymized form to improve the site's content and functionality
We do not use personal data for automated decision-making or profiling purposes.
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4. Data Sharing and Third Parties
Optarumbo does not sell, rent or trade personal data to third parties for marketing or commercial purposes.
We may share data with the following categories of third parties, strictly for the purposes described in this policy:
- Technology service providers: Hosting providers and website analytics services that process data on our behalf under data processing agreements.
- Legal authorities: Where required by Colombian law or by order of a competent authority.
Any third-party processors engaged by Optarumbo are required to implement adequate data protection measures consistent with Colombian law.
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5. Data Retention
Personal data is retained only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable Colombian law.
Contact form data is retained for a maximum of 24 months from the date of submission, unless an ongoing service relationship exists, in which case data may be retained for the duration of that relationship plus 12 months.
Technical and analytics data collected through cookies is retained for the periods specified in our Cookie Policy.
When data is no longer required, it is securely deleted or anonymized.
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6. Your Rights Under Colombian Law
Under Law 1581 of 2012 and Decree 1377 of 2013, data subjects in Colombia have the following rights with respect to their personal data:
- Right of access (Derecho de acceso): The right to know what personal data we hold about you and how it is being processed.
- Right of rectification (Derecho de rectificación): The right to request correction of inaccurate or incomplete data.
- Right of deletion (Derecho de supresión): The right to request deletion of your data when it is no longer necessary for the purposes for which it was collected, or when consent is withdrawn.
- Right to revoke consent (Derecho a revocar la autorización): The right to withdraw consent at any time, without affecting the lawfulness of processing carried out before withdrawal.
- Right to lodge a complaint (Derecho de queja): The right to lodge a complaint with the Superintendencia de Industria y Comercio (SIC), the Colombian data protection authority.
To exercise any of these rights, please contact us at info@optimarumboco.com. We will respond within the timeframes established by Colombian law (10 business days for access requests, 15 business days for correction or deletion requests).
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7. Data Security
Optarumbo implements appropriate technical and organizational measures to protect personal data against unauthorized access, accidental loss, destruction or disclosure. These measures include:
- HTTPS encryption for all data transmitted through this website
- Access controls limiting who within our organization can access personal data
- Regular review of data security practices
While we take reasonable precautions, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of data transmitted over the internet.
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8. Cookies
This website uses cookies. For detailed information about the types of cookies we use, their purposes and how to manage your preferences, please refer to our Cookie Policy.
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9. International Data Transfers
Where personal data is transferred to third-party service providers located outside Colombia, Optarumbo ensures that such transfers comply with the requirements of Article 26 of Law 1581 of 2012, including that the recipient country provides an adequate level of data protection or that appropriate contractual safeguards are in place.
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10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. The date of the most recent revision is displayed at the top of this page. We encourage users to review this policy periodically.
Continued use of this website following notification of changes constitutes acceptance of the updated policy.
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11. Contact and Complaints
For any questions, requests or complaints relating to this Privacy Policy or the processing of your personal data, please contact:
- Email: info@optimarumboco.com
- Phone: +57 317 432 9817
- Address: Albornoz, Km 4 Vía Mamonal, Cartagena de Indias, Colombia
If you are not satisfied with our response, you have the right to lodge a complaint with the Superintendencia de Industria y Comercio (SIC) at www.sic.gov.co.